Show Prep December 2nd, 2006
Segment 1
The New Nucular Teen – Michigan teen has developed a Fusion machine in his garage. (And it doesn’t even need a Flux Capacitor to be useful).
“Teen Goes Nuclear” – Detroit Free Press, Nov. 19th, 2006
Has the Information Age leveled the playing field for the next Newton, Einstein or Muhammed Atta?
Undeveloped Happiness – Youth in developing nations are happier than those in developed nations
London, Reuters, Sunday, November 19th, 2006
Is this only natural, given that people attribute sadness with boredom and developing nations have less time to relax and more to occupy their time?
New Model Parenting Comes with Optional Husband Package – 37% of babies are born out of wedlock. Women in their 20’s are driving it.
“37 Percent of US Births Out of Wedlock”, Associated Press, Nov. 21st, 2006
Why are more young women finding marriage and/or men irrelevant in the raising of children?
Caucasian College Fund – The College Republicans of BU offer up a Scholarship for being a cracker
“Whites Only Scholarship Creates Outrage”, ABC News Internet Ventures, Boston, Nov. 22nd, 2006
No one has applied. Does this really make the point? Why hasn’t anyone applied for this?
Segment 2
LIVE In-Studio Talkback segment on Saturday – Topics from above, below topic possible
The Man That May Eliminate the Recall Game for Intel Gatherers and the Rest of Us
America’s First Know-It-All Pioneer Creates Mindlogging to with the goal of Total Recall
“A Head for Detail” – Microsoft Researcher Gordon Bell, Fast Company, Nov. 2006
How much do we want to remember? Should this be isolated to one’s professional life or not available at all? Could be the undoing of that as well?
Segment 3
Yup! Yuppiedom Comes Back with a Vengeance and GenX is in the Hotseat
An Interview with Alex Bhattacharji, editor of Details magazine article in December 2006 issue
Why do we abhor the Yuppie label so much? Is history truly repeating itself on us Die-Yuppie-Scum Anti-consumers? What part does marketing play in making the new Yuppie 2.0 status acceptable to us? Why did we not see this soon enough to stop it from happening to all of us grunge-heads? Is consumer-consciousness just the natural result of growing up? Did all the anti-Yuppie feeling of the 1980’s have more to do with stages in life than unique qualities of Generation X? Were we really screaming against consumerism or just pissed over our own lower place on the economic scale? What does the Yup contribute to society? Is the Yup Movement synonamous with the Gay Movement?
Segment 4
LIVE In-Studio Talkback segment on Saturday – Topics from above
The Haves and Have-Nots of the 21st Century
What will be the impact of a proposed Minimum Wage Increase and inevitable tax hikes on the new Yuppie 2.0 Culture? How might they respond differently from the generation in the driver’s seat when Black Monday happened in 1987? Are the New Yuppie 2.0 “Haves” even going to register concern before it’s too late? What about the new push toward financial planning and investing in a generation wary of a broken social security system and a ravenous tax code? Atlanta still tops the nation in home foreclosures. Bottom up is where it’s at! Are the fiscally conservative Xers who are working today going to still be left holding the bag to bail out their credit crazed peers when and if a crash were to happen and a large part of the population was ill-prepared for it?
The inherent vice of capitalism is the unequal sharing of blessings; the inherent virtue of socialism is the equal sharing of miseries.” – Winston Churchill
Segment 5
Madison Avenue Gets a New Driver—YOU!
The rise of Customer-Generated Ad Campaigns suggests big companies are no longer content to define our identity. They want us to help define theirs!
“Commercial Break”, Wired Magazine, December 2006
Should Chevy seriously consider negative feedback in future product developments? Does the appreciation people feel from being included in the branding effort overrule the danger of the bad press some of them give the company? What does this mean for the advertising industry? Are we heading toward a freelancer work force because of all the willing Know-It-Alls out there? Can you force perceptions in a decentralized world where we’ve blown the doors off of information access? Do the naysayers (like the environmentalists with an axe to grind in the Chevy Tahoe campaign) get their point across or just end up shooting their cause in the foot? Does savvy marketing for capitalisms sake always get the last laugh?